Fidget Spinners are new-in-the-market stress reliever toys that are taking the whole world by storm. These gadgets are designed for people who have a problem of focusing or who keep on fidgeting, by helping them to relax. Thus, they are ideal for use in the office, school and at home.
Something about Fidget Spinners have made them to cause the craze about them in the past only couple of months. It is either their effectiveness or their uniqueness and perhaps ability to cut across all generations, both the young and old. But what is certain is that Fidget Spinners are also the latest trend in brand promotion. Coming from billboards, classified space on digital and print media, brands have lately found another better space and now scrambling to have their fair share of space on these toys.
But how did Fidget Spinners become the hottest promotional Item?
They are Everywhere
A visit to majority of offices, schools, and homes will reveal a new toy that people are suddenly becoming obsessed with. It is the Fidget Spinner, which is apparently making their owners concentrate on their work or studies. This is indicative of just how these Fidget Spinners are effective to the point of making them move at a very high rate off store shelves. The trend is also very much clear online where if people are not talking about it in Facebook and Twitter, its use is being demonstrated in YouTube, or being traded in blogs and business websites. Well, what other combination of consumer behavior, other than what Fidget Spinners offer, makes an item desirable by brand promoters? Simply for its availability everywhere, marketers have found Fidget Spinners a perfect item for promoting their brands.
They are for all generations and can be customized
An essential element for being everywhere is that brands can customize these gadgets to the taste of their target customers. For example, a brand whose target is kids can order Fidget Spinners that are designed with kids’ features, such as rainbow colors, and then have their brand logo or name imprinted at the center of these toys. An example of a brand targeting kids with Fidget Spinners is Pokémon. The same way, brands targeting an older market, such as the working class, can order customized Fidget Spinners that match the needs of that group. Microsoft, Sea World, Goldman Sach’s and Tiffany’s, among others, are examples of branded Fidget Spinners found in offices and other markets for older people.